Leadership Learning Journal Essay

As I consider the readings of our course reading and the administration self-evaluations I have taken in a lot about myself with respect to authority. I have a great deal of authority experience yet there are a few territories I have to chip away at and improve. I’m not as flexible as I suspected I was on the grounds that one of the results of the tests was that like a great many people I adapt well to some kind of misfortune, however not others. Normally I don’t concur with that result since I believe I handle nearly everything except for as I delve further into it and keep a receptive outlook I can sort of observe that. As per DuBrin (2010) the majority of my pioneers have been transformational pioneers dependent on the definition and the self-appraisal results (p. 77). I’m a participative pioneer, with normal situational point of view, have a top notch pioneer part trade, and functions admirably without anyone else yet in addition cooperates with other people. Another characteristic that I learned I have to chip away at is I’m possibly normal with regards to the information and ability to inspire others while I thought I exceeded expectations and persistently persuaded others. While perusing the parts we have up until this point and the different conversation loads up I have discovered that there are numerous approaches to be a remarkable pioneer and that there isn’t extremely one style that works for everybody and constantly. As a pioneer you need to consider the individuals your driving and what their capacities are while picking the best style on the grounds that a style that may have worked at your last organization probably won't work at your next one. One of the greatest eye openers so far was the point at which we had the conversation task on way objective hypothesis. I believed that there was no chance that strategy would work. Kid was I dead wrong since when it was expressed by Vandegrift and Matusitz (2011) that they directed an investigation that applied the standards of way objective hypothesis to a prestigious music recording organization, Columbia Records and that this hypothesis was utilized by them and was credited to their prosperity I knew then that I needed to remain open to all theory’s (p. 350). I don’t normally prefer to peruse other at that point article on sports however so far this course has been instructive and will help me later on to sharpen my administration abilities.

Biochemistry involves Essay

Natural chemistry includes the investigation of natural procedures and substance examination which incorporate living organism’s responses, concoction mixes and components. Generally, natural chemistry picked up unmistakable quality in the mid twentieth century when investigate on source of living creatures started, different types of logical techniques where utilized toward the achievement the cosmetics, a few inquiries raised where; how organic chemists try to know how the cerebrum functions, the viability of sub-atomic mixes on the resistant framework. Moreover, they are keen on cell replication, separation and the interconnecting connection among cells and organs. They manage the concoction clarification of legacy (attributes, character, and so on ) and ailment. Aside from this, natural chemist likewise decides how certain atoms, for example, proteins, nucleic acids, lipids, nutrients and hormones work and their inclusion in metabolic procedures. For the most part on guideline of substance responses in living cells since this shows the mind boggling concoction responses that happen in a wide assortment of living things. It gives the premise to headway of medication for all intents and purposes, for example, veterinary medication, farming science and biotechnology and energizing new fields, for example, sub-atomic hereditary qualities, bioengineering and so on. The created information and techniques are applied to in all fields of medication, horticulture, compound and wellbeing related ventures. Natural chemistry likewise gives a one of a kind research on protein structures and capacities, hereditary designing and the two fundamental segments of the quickly growing field of biotechnology. Being the vastest of every single natural science, natural chemistry has numerous fields in particular neurochemistry, bio-natural science, immunochemistry, physical organic chemistry, sub-atomic hereditary qualities, biochemical pharmacology and clinical organic chemistry. Ongoing advancement in these regions have built up a connection between innovation, concoction designing, PC building. Reference: †¢ Biochemistry. (2008). ISCID Encyclopedia of Science and Philosophy. Recovered April 07, 2008 from http://www. iscid. organization/reference book/Biochemistry †¢ Mendoza, H. M. , Shen, L. N. , Botting, C. , Lewis, A. , Chen, J. , Ink, B. , et al. (2003). NEDP1, a profoundly monitored cysteine protease that deNEDDylates Cullins. Diary of Biological Chemistry, 278, 25637-25643.

Conflict and Fractional Theory Essay Examples

Conflict and Fractional Theory Essay ExamplesConflict and Fractional Theory Essay Examples is an informal writing tutor service. I create both a systematic content analysis as well as a series of easily comprehensible essays, so I can often help you figure out what kind of material you need to get out of your school or college syllabus.I have recently been taking a bit of a break from creating content for my own website to focus on creating content for e-zines and freelance journals, so I am less busy in the academic world. However, my knowledge and experience in the writing and research areas are still tremendous. What I've done to keep my content fresh and new is to put together a series of Conflict and Fractional Theory Essay Examples for high school and college students, so that they can choose what kind of information they need and can run with it.Of course, these are not supposed to be copied verbatim and should not be considered as a substitute for writing practice. Neverthele ss, they do serve as excellent starting points for those who are just getting started, especially those who are not sure how to write academic essays.Academic essays are probably the best place to start looking for formal theories of essay writing. The following material on the discussion page of my thesis web site outlines the idea of Conflict and Fractional Theory Essay Examples, which were the original title I used to describe the idea. The material originally appeared on page eight of a thirty-two page dissertation, which was written for my M.A. degree in Human Resource Management at the University of Michigan.Now I'm working as a writer for entertainment, TV, film, music, and advertising, but I still find the importance of analyzing and understanding conflict and communication to be very important, and I continue to use Conflict and Fractional Theory Essay Examples from time to time. One of the things I most enjoy about this system is that it encourages writers to think outside the box when writing about academic issues. You really need to be able to think ahead, and realize that many scholars and professors are not going to want to be talking about it for the next fifty years.When I say to write it down, I mean write down what you know. I realize that there are people who enjoy writing and don't have time to read, and I'm not complaining. Still, writing this way has a lot to do with having an awareness of what is out there.Writing this way also helps me clarify what I mean by things. Whenever I was reading something on the internet, then I would take a look at the original words and try to find a better explanation of what they were trying to say, using the concepts I learned from writing the Conflict and Fractional Theory Essay Examples. This has been a huge help for me, because whenever I see something online that I'm having trouble understanding, I can take a look at the site and see if there's a clear explanation of what they're saying.Now, this is j ust a good combination of a system, and I hope that I have been able to help you learn more about this idea, too. I've included some more of my work in this site, so make sure you check it out.

Is Death Inevitable By William Shakespeare - 820 Words

Is Death Inevitable? Every living thing must die. It is physically impossible for a living person or organism to escape the face of death. On the other hand, one may argue that when someone or something dies their spirit and soul remains alive. William Shakespeare is a well-known poet who wrote many poems about love and death in his time. To be exact Shakespeare perished four hundred and thirteen years ago in year 1603; however, the real question should be  ¬Ã‚ ¬Ã‚ ¬did Shakespeare really die? Did Shakespeare try to cheat death with his writing? He may have died about four hundred years ago, but his poetry is very much alive in the world today. Death is imminent; on the contrary, did William Shakespeare intend to cheat death with his writing that has been very much alive since first written. Most of Shakespeare’s poem have an extremely deep meaning behind what is actually written. It is like a code you must really analyze before you get it. For example, the couplet in Sonn et 65 reads, â€Å"O, none, unless this miracle have might, That in black ink my love may still shine bright.† Throughout Sonnet 65, Shakespeare mentions death and how nothing can escape it. Not metal, not rock, not dirt, not water, not beauty, not anything. It will all end with time. According to Shakespeare everything will perish except the â€Å"that in black ink my love may still shine bright.† He is clearly stating that his words of love will not die and shine bright if written down. Is Shakespeare trying to cheatShow MoreRelatedFate in William Shakespeares Romeo and Juliet Essay817 Words   |  4 PagesFate in William Shakespeares Romeo and Juliet The tragedy of Romeo and Juliet, written by the ever-famous William Shakespeare, is an eloquent story of passionate love between two teenage individuals of a time long ago. These individuals, Romeo and Juliet, fall helplessly in love with each other, in spite of the fact that their families, both upper class, have been enemies for generations. The two lovers therefore strive to maintain their ardent bond with each otherRead MoreThe Time Of Year By Shakespeare761 Words   |  4 Pages William Shakespeare used the word and the concept of death many times throughout his writing. The poem, â€Å"The Time of Year,† is one of the many sonnets that Shakespeare wrote. It is also known as â€Å"Sonnet 73†. â€Å"In Western literary traditions, sonnets have played an important role because of the works of authors such as Francesco Petrarca (Petrarch) and William Shakespeare,† (Weagly, 2016). â€Å"The Time of Year† (Sonnet 73) by William Shakespeare, conveys the theme that the idea of losing someone couldRead More Essay on Metaphors for Death in Shakespeares Sonnet 73543 Words   |  3 PagesMetaphors for Death in Shakespeares Sonnet 73 William Shakespeares Sonnet 73: That Time of Year Thou Mayest in Me Behold is a sonnet that examines the fears and anxieties that surround growing old and dying -- a topic that resonates within us all. Shakespeares use of metaphor to illustrate decay and passing are striking, and sets a somber tone throughout. He uses the season of Fall, the coming of night, and the burning out of a flame as metaphors for old age and death, and then uses theRead More Essay for Shakespeares Sonnet 73703 Words   |  3 PagesThese are the emotional elements that William Shakespeare implemented into the speaker of Sonnet 73. An understanding that time doesn’t last forever and we all will age with the current of time. Thus he has accepted his fate, but wants us the readers to feel what he feels and see what he sees. nbsp;nbsp;nbsp;nbsp;nbsp;Each year more time passes by. Each year we age a little more. A year also dies out, and then comes a new year. An endless cycle of life and death. Represented each year by trees withRead More Metaphorically Speaking – Sonnet 73 Essays857 Words   |  4 PagesShakespeares use of metaphors in this sonnet conveys his theme of the inescapable aging process. Shakespeare establishes and extends a metaphor that illuminates the poems central meaning and compares the inevitability of old age to three different aspects of nature (Prather). Similarly all the metaphorical quatrains begin with either the phrase thou mayest in me behold or In me thou seest (Shakespeare 1-5). These phrases reveal the authors awareness of the natural process occurring within hisRead MoreFriendship And Relationships In Hamlet919 Words   |  4 PagesThe reason to read a novel in school is not so much for the fun of reading, but for the lessons learned. William Shakespeare’s H amlet, is not considered a classic without good reason. The play touches upon a wide variety of topics, teaching the reader a great deal about life. Shakespeare provides wonderful insight into everything from friendships to death. Of all the stories taught in British Literature, Hamlet is certainly the most important piece to keep due to the lessons in presents. It is definitelyRead MoreHamlet Theme Of Death1278 Words   |  6 PagesBeyond the Wall of Death (A analysis of the theme of death in Hamlet, Acts 3-5) â€Å"The undiscovered country, from whose bourn No traveller returns, puzzles the will,† (Shakespeare 144 Act 3 scene 1 lines 86-87). The question that still plagues humanity today. What is after death, where do we go? No one of this earth can answer this question. In the play Hamlet, by William Shakespeare, the theme of death is one of the main themes of this famous play. The theme of death continues throughout the entireRead MoreAnalysis of Sonnet 18850 Words   |  4 Pagesof the evitable In â€Å"Sonnet 18† by William Shakespeare and â€Å"Death† by John Donne, both poems describe how death is escaped. Both writers suggest that we shouldn’t fear death, because with death comes life. The use of imagery, metaphors, and personification are used to develop these themes of the sonnets. However, each sonnet addresses how they view immortality in different ways. While â€Å"Sonnet 18† focuses on immortality by capturing beauty, immortality in â€Å"Death† is viewed through a religious perspectiveRead MoreSpeech on Hamlet869 Words   |  4 Pagesover time and place, as new ideas are raised and consided †¢ These new ideas of literature are discovered by the audience’s interpretation of the characters through the influences of the composer’s perspectives and language of the play. †¢ William Shakespeare’s Hamlet is an example of how ideas are raised over time, as the literature itself remains the same. †¢ The unraveling plot of Hamlet depicts morality and philosophy as themes that are illustrated through dramatic and romanticized techniquesRead MoreHamlet by William Shakespeare: The Three Weird Sisters1189 Words   |  5 Pagesof the theist’s aversion to knowledge as a progenitor of sinful ambition, the Norns are affiliates of Satan. Indeed, both Genesis 3 and Macbeth are allegorical representations of man’s downfall as a result of the loss of innocence. In Macbeth, Shakespeare demonstrates that knowledge inspires reckless ambition, which, in humanity’s fallibility, is bound to suppress morality in favour of selfish desire. Firstly, the characters of the three Weird Sisters are symbolic of Satan, using knowledge to bring

Use of Persuasive Argument in 12 Angry Men Essay - 1037 Words

The movie â€Å"12 Angry Men† examines the dynamics at play in a United States jury room in the 1950’s. It revolves around the opinions and mindsets of twelve diverse characters that are tasked with pronouncing the guilt or innocence of a young man accused of patricide. The extraordinary element is that their finding will determine his life or death. This play was made into a movie in 1957, produced by Henry Fonda who played the lead role, Juror #8, and Reginald Rose who wrote the original screenplay. This essay will explore some of the critical thinking elements found within the context of this movie, and will show that rational reason and logic when used effectively can overcome the mostly ineffective rush to judgment that can be prevalent in†¦show more content†¦The old man gave evidence that he heard the boy say â€Å"I’ll kill you† from his apartment below and that he saw the boy running from the down the stairs from the apartment after risin g from his bedroom. The old lady saw the boy kill his father through her window, whilst a train was passing. Juror #8 analyses each of these points and makes credible arguments that the conclusion is flawed based on incorrect reasoning, by pointing out inconsistencies in the conclusions reached. The other jurors are content to believe that their reasoning is solid, as they have used examples of deductive reasoning to reach their conclusion. Juror #3 gives his reasons for reaching the conclusion that â€Å"It’s quite clear that the boy never went to the movies that night, returned home and killed his father with the knife as identified in Court† (Fonda Lumet, 1957). Until Juror #8 takes out a similar knife and poses the question that it was possible that another knife was used, Juror #7 calls it a million to one however Juror #8 persists in saying it was possible. He also uses this analysis method to cast aspersions on the second point and third points raised by syste matically analyzing each component. During the course of the debate within the jury room Juror #8 summarizes the evidence presented and the conclusions drawn by his fellow jurors, by asking questions. He analyzes the content, by breaking down the component parts and analyzing eachShow MoreRelatedAnalysis Of The Movie 12 Angry Man Essay1192 Words   |  5 Pagesgovernment teacher, once said â€Å"Law without enforcement is just suggestion.† It is true that equality is important for citizens, but there is no point of publishing equality law without enforcing the law. The justice system is a way to enforce the law. 12 Angry Man is a movie about a jury that decides on the fate of teenage boy. The jury in the movie is a similar presentation of the the figure. The boy was given the right to a fair trial, but that does not mean it was enforced. During the the deliberationRead MoreHow Did Henry Fonda Turn The Jury?1114 Words   |  5 PagesHow did Henry Fonda Turn the Jury? The movie, ’12 Angry Men’ showcases the trial of a young boy, who is accused of stabbing his father and causing him death. Throughout the play, the jury is able to follow through the actions of 12 men, who compose the jury. All of these men come from different backgrounds and the most astounding feature of the movie is in the manner that the experiences and personalities of these members of the jury influences their initial perception of the case. The personal biasRead MoreMovie Analysis : 12 Angry Men1639 Words   |  7 Pagesgroup.The purpose of this paper is to analyze the importance of cooperative communities while providing different aspects of leadership. Movie Summary The movie 12 Angry Men is a depiction of a jury deliberation in the 1950’s involving the trial of a teenager that is accused of murdering his father. These twelve men were brought together by a random selection process to make a unanimous decision. In the beginning, all jurors believed the boy to be guilty without a doubt, except for oneRead MoreThe Classic 1957 Movie 12 Angry Men Delves In To A Panel1008 Words   |  5 Pages The classic 1957 movie 12 Angry Men delves in to a panel of twelve jurors who are deciding the life or death fate of an eighteen year old italian boy accused of stabbing his father to death. The twelve men selected as jurors are a diverse group, each coming to the table with their own socioeconomic backgrounds, personal experiences, prejudice’s, and all of this plays a role in the jurors attitudes and/or misconceptions of the accused young man. How each of the jurors, all but Juror Eight playedRead More12 Angry Men Leadership Essay1711 Words   |  7 Pages12 Angry Men is a film originally produced in 1957 by Henry Fonda and Reginald Rose. It is about the journey 12 jurors go on to determine if a defendant is innocent or guilty. 12 Angry Men is a classic movie that is great for people learning different leadership styles, verbal and nonverbal cues, constructive/destructive conflict, and how ‘sidebar’ conversations impact a group’s ability to achieve their goal. The goal of the 12 jurors is to make a unanimous decision the defendant is either innocentRead MoreEssay about Persuasion in 12 Angry Men984 Words   |  4 PagesNecessary Art of Persuasion†, Jay Conger stated that persuasion is NOT about selling or convincing; rather, it is a learning and negotiating process. Good persuaders use and listen to ongoing and active discussions (or debates) to learn about their audience and include different opinions into a shared conclusion. In the movie â€Å"12 Angry Men†, juror number 8 (Henry Fonda) was not sure if evidence presented against a young defendant in court left reasonable doubt for a guilty conviction. The other jurorsRead MoreTwelve Angry Men By Reginald Rose2197 Words   |  9 Pagesor this project we viewed the original 1957 version of Twelve Angry Men, an American Drama, adapted from the teleplay written by Reginald Rose with the same name starring Henry Fonda as the lead role. The film begins in New York City in a courthouse, it is clear by the expressions on everyone’s face including the judge that everyone is tired and it has been a long trial. The viewers are told that an unidentified, young Hispanic male originating from the slums is on trial for supposedly stabbing hisRead MoreRhetorical Analysis of Thoreau’s â€Å"Civil Disobedience†1570 Words   |  7 PagesRepeated use of the â€Å"machine† metaphor when referring to the government and politicians/lawyers who work for it. Sets up an â€Å"Us† (free-minded, free-thinking citizens who rebel against slavery) versus â€Å"Them† (the government machine and those who would support it, as well as those who talk but don’t act against it). He uses â€Å"We† a lot, further emphasizing this division against government, but also the unity of people who agree with his points, a â€Å"we’re in this together† kind of thing. Repeated use of wor dsRead More12 Angry Men: Movie1698 Words   |  7 Pages12 Angry Men In a world where the jury is the voice of the peoples justice, twelve men sit in a room poised to determine the fate of one boys life. Did he do it? If he didnt, who did? Why would a young man kill his beloved father with a switchblade knife? The moment that the jury-comprised of twelve Caucasian men, abhorrent in todays society-entered the small, blank, bleak room, they had already come to the conclusion that the young man was guilty as charged without deliberation.Read MoreMovie Review : My Biggest Pet Peeves1440 Words   |  6 Pages One of my biggest pet peeves when it comes to movies is how the ending occurs. Whether it is a happily every after, or a dark turn of events, as long as the flick doesn’t end abrupt I will most likely enjoy it. 12 Angry Men went the other direction. Resulting in a cliffhanger to end without telling the audience whether or not the boy actually did the crime. Compelling, yet thrilling as the director left a big question mark at the end of this film. The jurors in this film each had their own personality

David Hume s A Treatise Of Human Nature - 907 Words

The argument I shall address for this paper is found on page 385, from David Hume’s A Treatise of Human Nature. In Book 1, he takes a skeptic view on the philosophy of personal identity by making the claim that there is no such thing as a self. According to Hume, for there to be a self it must be constant and stable, yet all of our knowledge comes from ‘impressions’ (perceptions that come from sensory experience) that are only fleeting: â€Å"pain and pleasure, grief and joy, passions and sensations succeed each other, and never all exist at the same time,† (Hume 385). His first argument is structured as follows: (1) All knowledge and ideas are derived from impressions, or experience. (2) Thus, if an idea of a self exists then it must be derived from impressions. (3) For any impression to bring about the idea of a self, that impression must persist, unchanged, throughout our entire life. (4) Because our perception constantly changes, we are unable to experience all the impressions at the same time. (5) Thus, there is no impression that meets the criteria set forth in (3). (6) Thus, the idea of a self cannot be derived from impressions. (7) Therefore, there is no such thing as an idea of a self. I do believe that Hume’s argument is valid because the premises entail the conclusion. However, I do not think his argument is sound due to issues I find with the premises. My objection below specifically challenges his sixth premise: (1) All knowledge and ideas are derived fromShow MoreRelatedKant And David Hume Views On The Matter1457 Words   |  6 Pages Humans make choices daily, both through reasoning and how they are feeling in that moment. There is a collection of external factors that result in choices that lead to an individual to both reason and feel some sort of emotion. Objectively speaking, there is a no fine line between reasoning and how one feels, however there seems to be a distinct difference between the philosophers Immanuel Kant and David Hume views on the matter. Both are life changing philosophers with very opposing views. OneRead MoreEssay about On Emotion and Value in David Hume and Max Scheler2870 Words   |  12 PagesOn Emotion and Value in David Hume and Max Scheler ABSTRACT: While some philosophers tend to exclude any significance of emotion for the moral life, others place them in the center of both the moral life and the theory of value judgment. This paper presents a confrontation of two classic positions of the second type, namely the position of Hume and Scheler. The ultimate goal of this confrontation is metatheoretical — particularly as it concerns the analysis of the relations between the idea ofRead MoreImmanuel Kant And Kant On Morality1097 Words   |  5 Pagesin different societies. Examples would be don’t cheat, don’t steal, and treat others as you would want to be treated. When dealing with the philosophers take on morality, there are two which are usually compared to one another, Immanuel Kant and David Hume. Immanuel Kant had many theories throughout his philosophical time. Here are some of his ethical works, Groundwork of the Metaphysics of Morals (1785), the Critique of Practical Reason (1788), and the M etaphysics of Morals (1797), which containsRead MoreStructuralism : Social Science And Humanities1073 Words   |  5 Pagesand behavior. Psychology intergrades with philosophy in many ways. With the ideas and concept brought into play by British Empiricist from the 1600’s it open the gates to psychologist and their experimental minds such as the â€Å"father of psychology† Wilhelm Wundt. By the 1800’s E.B. Titchener created his perspectives on structuralism. He focused on human elements on conscious experience. Titchener primarily analyzed this process through the basic laboratory and introspective methods. In the articleRead MoreHumans : Humans Compassionate Or Aggressive?1880 Words   |  8 PagesGregory Vicci Professor Stichler Phi 200 February 27, 2015 Humans compassionate or aggressive? Humans are a very confusing species with a multitude of different things that impact their everyday lives. The question that is raised through many different situations is if the human species is naturally aggressive or compassionate. This question is one of the most complicated that is posed in today’s society. With so many different things in today’s society representing both aggressionRead More Humes Wide Construal of the Virtues Essay3865 Words   |  16 Pagesquantity of virtues discussed and their obvious moral significance. A conservative estimate of the various virtues Hume refers to in his moral writings would put the number at around seventy, with the more untraditional ones including wit, good manners, and dialog. Unsurprisingly, Humes critics have attacked him for making nonsense of the concept of virtue by construing it so widely. Hume was aware that his broad understanding of virtue was controversial and he offered several defenses for it. AfterRead More Hume Personal Identity Essay1032 Words   |  5 Pageshave control over, such as where you grew up, the color of your skin, and your religious beliefs. According to David Hume, these influences throughout our lives makes us the person that we are today. In his essay â€Å"A Treatise on Human Nature†, Hume argues his views on personal identity and how it is a subsequent of the many influences in our lives. Hume believes that living life as a human being leaves only impressions, rather than one stable identity. Impressions such as religious beliefs, race, livingRead MoreThe Moral Knowledge Of Mary Shelley s Frankenstein Essay1640 Words   |  7 Pagesthe concepts of right and wrong are able to change over time. David Hume has much to say about the development of moral knowledge as he creates his argument in the midst of all his other beliefs. This idea of moral knowledge also plays out in Mary Shelley’s Frankenstein. An unfortunate story of an ambitious man’s d ream to create life, little did he know he would fear his own creature. The creature’s short lived life showed us the nature of moral knowledge in Hume’s model and shows us how it turnedRead MoreIdealism And Tlon, Uqbar, Orbis Tertius1584 Words   |  7 PagesJorge Luis Borges’ short work of fiction titled â€Å"Tlà ¶n, Uqbar, Orbis Tertius† grapples with many philosophic issues. In the main, this short story deals with the philosophic notion of subjective idealism as posed by George Berkeley’s Treatise Concerning Principles of Human Knowledge. Within this essay I argue that, while he acknowledges the presumed irrefutability of Berkeley’s argument, Borges’ â€Å"Tlà ¶n, Uqbar, Orbis Tertius† aims to disparage both totalitarianism and Berkeleyan idealism by drawing anRead MoreA Naturalistic Moral Theory Mill s Utilitarism Essay1301 Words   |  6 PagesIntrinsic worth of a human being: In virtue of being a human being, yo u have rights, dignity, and intrinsic moral worth/value. Every human being is like a unique artistic creation, such as a Ming vase. A moral framework for rights: As a culture here in the U.S., we are interested in and fond of rights. Kant’s theory helps us to see where we get them. Duties imply rights, and rights imply legitimate expectations. If every human has intrinsic worth (as Kant believes), then every human should have the

Largest Retailers Operating In The International Domain

Question: Discuss about the analysis and discussion, it can be inferred that Tesco is one of the largest retailers operating in the international domain with high potentiality of growth? Answer: Introduction The contemporary business scenario is witnessing a significant rise in the level of market competition due to the factors concerning gaining momentum of globalisation and introduction of new and innovative technologies. It is strongly believed that increase in the level of business market competition has certainly resulted into the development and the application of numerous marketing strategies that are directed towards enhancing the growth and the profitability level of the organisations as well as overcoming the challenges underlying competition. A major contribution to the overall growth and development of an organisation is propelled by the customers, who are treated as the king. In order to enhance the level of competitiveness and differentiate the products and/or services that offer by a company from its competitors, an increased level of emphasis must be laid on augmenting customer satisfaction (Gilligan, 2012). In this regard, it is worth mentioning that an increased level o f emphasis placed on gaining the satisfaction level of the customers will certainly enable the companies to ensure their market sustainability in the long run. Moreover, it can be inferred that greater extent of customer satisfaction may facilitate the companies to raise business reputation and ensure that the customers remain loyal to the maximum possible extent. Correspondingly, in order to retain the existing customers, utmost attention must be paid on meeting their own requirements, which can be duly measured in the form of offering them with quality products and/or services (Hassan Parves, 2013). It can be apparently noted that for attracting and retaining customers, organisations of this modern day context, nowadays, use a variety of strategies such as relationship marketing, transactional marketing, scarcity marketing, viral marketing, mass marketing and word of mouth marketing among others. Concerning its increased popularity and benefits, relationship marketing can be considered as one of the core marketing strategies, which is being applied by the organisations for ensuring that they are able to prosper in present time as well as in recent future. Relationship marketing is deemed to be the process directed towards creation, maintenance as well as enhancement of value-driven relationships with the various stakeholders associated with a company (Bidgoli, 2010). Noticeably, relationship marketing is considered as a vital aspect of marketing, as it focuses on enhancing customer retention along with increasing the level of satisfaction, rather than concentrating on augmenting product sales. Moreover, emphasis needs to be placed on the fact that relationship marketing enables in establishing long-term association with the customers (Gillies, Rigby Reichheld, 2002). With respect to the above stated context, this essay tends to develop an understanding of the concept underlying relationship marketing as a strategy used by a company towards attracting and retaining customers. In this regard, the example of Tesco PLC has been taken into concern, wherein, the use of relationship marketing strategy by the company will be analysed. Furthermore, the essay will highlight the existing and/or the potential relationships persisting within Tesco. The essay will also further demonstrate an understanding of the opportunities as well as the threats faced by Tesco while executing relationship marketing as a strategy during the conduct of operations. Correspondingly, due emphasis will be placed towards the demonstration of an understanding regarding the assessment of the role and the significance of customer relationship management within Tesco in different marketing situations. Finally, prior to prescribing the recommendations and arriving at a valid conclusion , the essay will detail the application of relationship marketing principles with respect to Tesco. A Brief Overview of Tesco PLC Tesco is a famous and one of the largest retail companies engaged in trade of general merchandise products. The company has an employee base of more than 480,000 and is presently operating in 11 nations across the European and the Asian business markets. Specifically mentioning, more than 80 million customers visit the companys store as a part of their shopping trips on a weekly basis (1Tesco 2016). Considering the financial status, Tesco had a group sale of 69.7bn as on 2014-15. The trading profits for the company amounted to 1.4bn for the same fiscal year (2Tesco 2016). Tesco is dedicated towards ensuring high level of customer satisfaction, which is mostly propelled by its underlying values and purposes. The prime purpose of Tesco is to ensure that its customers are able to develop their respective living standards to the maximum possible extent. Moreover, it must be mentioned that Tesco, in its attempt to ensure optimum customer satisfaction, has largely incorporated the relation ship marketing strategy, which can be apparently noted from the companys core practices. In this regard, one of the core practices, which followed by the company, can be reckoned as understanding the people associated with the company including the communities, customers and the employees. The company further aims at ensuring that it is able to accomplish the objectives that are targeted towards meeting the needs of the people by collaborating with them, understanding their requirements and acting in an innovative way towards sufficing their needs. Community development is further being paid considerable level of attention by Tesco, wherein, the company considers working with the team as an integrated way by establishing greater respect and trust, listening and supporting the views of others along with sharing experiences and knowledge towards enhancing future prospects. Tesco further stresses on the need to create value generation by the ways of exploring number of opportunities an d reducing the wastage of food on a global scale (3Tesco 2016). Evaluation of the Existing and/or Potential Relationships Persisting Within Tesco Tesco is identified to pay utmost attention on the need of developing potential relationships with its customers, which can be attributed with the relationship marketing strategy. Evidently, Tesco has increasingly concentrated on making better use of customer relationship management (CRM) approach towards ensuring that it is able to develop sustainable association with its potential customers. Value creation is considered as a fundamental objective of the company based on which it is able to ensure customer loyalty in the longer run. In order to accomplish predetermined organisational objectives, the company tends to promote its sales and likewise boost profitability level by focusing on direct selling and email marketing. In the year 1995, Tesco launched the Club Card scheme, which was directed towards ensuring that the customers are benefitted through the services in a unique manner. This facility is considered as proving effective for the company, since it is able to make sure tha t the existing customers are able to receive information regarding the beneficial deals and any offer on the respective products and/or services. In relation to the above stated context, Tescos engagement with its stakeholders is further evident across the various roles played by the company in enhancing its relationship with the internal as well as the external stakeholders. In this regard, it must be noted that from the part of augmenting the existing relationship persisting within the company and the communities, Tesco is engaged in providing support and encouragement to the local societies in addressing the problems such as food poverty. To be specific, Tesco has laid immense focus on mitigating food poverty by being associated with certain Trusts such as The Trussell Trust and FareShare for organising neighbourhood food collection activities. As a part of conducting national charity programs, Tesco has partnered with Diabetes UK towards ensuring a substantial reduction in the number of people facing diabetes and support healthy living (4Tesco 2016). Tesco has further tied up with Community Champions who act as representat ives of Tesco towards makings sure that the company is able to offer required advantages to the local communities. Commendably, the Community Champions provided the required support at the local store level in the form of getting involved in varied activities such as fundraising, donations, bag packing and the UK store collections as well (5Tesco 2016). As a premier retail trade company based in the UK, Tesco has ensured its long-term association with British Red Cross. This can be justified with reference to the fact that the partnership has enabled the company to conduct several community based activities successfully that entail corporate donations, colleague fundraising and most importantly in-store bucket collections among others. The partnership further enabled Tesco to participate in supporting the emergency needs of the people in the UK during adverse situations, recent examples being the Tunisian attack in 2015 and Ebola Outbreak Appeal during 2014. British Red Cross Disaster Relief Alliance is yet another vital partner whose support enabled the company to conduct recovery works and perform response activities on a larger scale (6Tesco 2016). Notably, another prominent step undertaken by Tesco towards fostering its existing and potential relationship with the customers is its newly launched innovative scheme of store surplus. The scheme incorporates allocation of the surplus food products available in the store to the charities and people who are in the urgent need for food. The scheme is promoted by the FareShare FoodCloud app, which tends to notify people regarding availability of food surplus in stores (7Tesco 2016). Towards fostering its internal relationships, Tesco further prioritised development of relationships with its employees, who are considered as the most vital pillars of the company. Thus, Tesco made deliberate efforts in ensuring that its employees are provided with required support and able to notice the changes undergoing within the organisation in the initial stages. Making the employees feel proud and letting them to serve the customers in a better way are certain other core fundamentals prioritised by Tesco. Emphasis is further laid on making sure that the employees are provided with the required training programmes that facilitate wider development of their skills and competencies towards serving customers effectively (8Tesco 2016). On a further note, Tesco further placed attention on establishing, developing and preserving relationships with the suppliers as a part of trading responsibility. In this regard, due consideration is placed over value creation for fostering partnerships with the suppliers and likewise ensuring that they are able to gain mutual expertise based on an open and transparent relationship. Furthermore, an increased level of emphasis is placed towards negotiating with the suppliers on behalf of the customers, thereby ensuring deliverance of a volume-led recovery approach (9Tesco 2016). Commendably, Tesco further directed its activities towards creation of several opportunities such as employment generation and transition facility from the education sector towards gaining employment by collaborating with several establishments. In this context, a few of the establishments include Young Peoples Panels and Tesco Youth Academy that are directed towards providing employment along with designing q uality training and development programmes for the youths (10Tesco 2016). Improvements in the health of people and lessening wastage on food products can be duly considered yet other important factors that reveal the foundation of a stronger relationship amid the company and its respective stakeholders (11Tesco 2016). Opportunities and Challenges Facing Tesco Being a premier retail company having its headquarter positioned in the UK, Tesco adopted and implemented various effective strategies in order to attain its desired organisational targets that eventually supported the company to explore various opportunities and face certain challenges as well. In this regard, one of the core opportunities underlying Tesco is its expansion in the international markets, enabling the company to explore further opportunities. Justifiably, Tescos expansion in the new markets is widely evident in its success in the nations such as India, where it has been able to open its stores based on having joint venture with Tata. Moreover, Tesco further gained success while operating in other nations as well like Hungary, Ireland, Malaysia and China (Clark, Peck Payne, 1999). Notably, an increased level of emphasis needs to be placed on the opportunity for Tesco underlying market expansion. Apart from the food products sector, a few of the markets wherein Tesco ai ms to expand itself can be attributed with digital entertainment sector. For instance, Tesco has made considerable level of investments in the entertainment company, Blinkbox. Apart from this, Tesco further made strategic moves towards offering phones and tablets in its own name, especially in foreign markets such as China and Malaysia. Online shopping sector provides yet another significant advantage to Tesco, which made the company to rethink about the customers facing mobility issues and the prospect to its business operations (Wadekar, 2007). In certain nations, Tesco holds the capability of exploring the private label markets and thus possess the opportunity of getting further engaged into strategic alliances with the partners, ensuring that it is able to meet the dissimilar needs and the requirements of its potential customers (Ruther, 2003). Contrary to the opportunities available for Tesco, the company is open to face a number of challenges that might have a negative influence on its future operations. A significant growth in grocery retail sector of the UK has resulted into increased level of competition. Specifically mentioning, in its home market, Tesco is facing continuous challenge from its competitors such as Sainsbury, Aldi and Morrisons amongst others. Moreover, acquisitions made by the competitors such as in the case of Asda by Wal-Mart has raised important concerns for Tesco, considering the fact that Wal-Mart is regarded as the biggest global competitor of Tesco in the international market. Furthermore, Wal -Mart can further face challenges associated with recession, labour threats, increased level of government regulations, pressure from stakeholders along with an increase in inflation and higher global food prices (Evans, O'Malley Patterson, 2004). Correspondingly, Tescos image as a brand known for engaging customer relationship can decline with a rise in the number of competitors applying similar strategies of the company such as discounts during festive seasons and lessening prices. Challenges associated with declining levels of employee morale attributed with cost-cutting and elimination of pension schemes have further imposed negative influence on the overall performance of the company by a considerable extent (Butler, 2015). Assessment of the Role and the Significance of Customer Relationship Management within Tesco in Different Marketing Situations From the above discussion, it has been clear that Tesco made deliberate efforts in forming, developing and maintaining favourable association with its customers, despite the challenges and the opportunities being faced by the company different market situations. Justifiably, Tesco took its first step in introducing CRM during the early 1990s when it entered into a relationship with dunnhumby towards launching loyalty cards, specifically known as the Tesco Clubcard (Dowling, 2003). This enabled Tesco to boost its CRM approach by way of ensuring that customers are able to reap significant benefits from the savings while making purchases. By the year 2012, Tesco launched such services across various nations where it operated its business. As a part of its CRM initiative, Tesco further launched The First Class Service during the period 1993-1994. Additionally, in order to ensure that the customers are provided with the best possible services, Tesco inaugurated the One on Front service, w hich enabled reducing the time required for check-out times. Use of club card facility further assisted the company to generate information about customer services, product promotion, market research and pricing as well as merchandising among others. During the period 2011-2002, Tesco adopted the concepts such as Learn Thinking and Customer Championship that enabled the company to establish strong relation with its customers. Specifically mentioning, the grocery retail sector was classified as a monopoly market in the UK during the 1990s. Tesco was able to dominate in the UK market by prioritising launch of several initiatives such as My Time campaign, which helped in providing relevant information to the people concerning spa, offers, price reductions and designer wear (Gamble, Stone Woodcock, 2006). Reflecting upon its core aims and objectives, Tesco practiced its knowledge and skills concerning development of relationship with the customers based on the thoughts and the feelings with regards to grocery shopping. Balancing the business with the customers can be duly considered as another vital aspect, which is typically based on the factors such as culture persisting in the company and knowledge regarding customers tastes as well as preferences. As a part of CRM initiative, Tesco came up with the idea of introducing new store layouts such as Tesco Express, Metro and Extra. This CRM initiative of Tesco further considered as one of the most influential approaches, which has been framed based on the companys core values and principles (Blythe, 2012). With the changing scenario and a shift in the market situation from monopoly to perfect competition, Tesco emphasised re-launching the club card service towards ensuring that it is able to compete with the other market players. It is worth mentioning in this regard that the company prioritised introducing CRM programmes with respect to the integration of relationship marketing based on customer orientation and philosophy. Notably, recognition as well as selection of target customers was considered as yet another strategy directed towards ensuring the application of CRM initiatives undertaken by the company. During the period 2011-2012, Tescos market share saw a considerable level of reduction as a result of intensified business market competition (Gummesson, 2011). In order to promote its services and enhance the level of customer satisfaction, Tesco adopted several strategic steps ranging from an increase in the number of employees to redesigning of the stores. Engagement with the customers was further fostered based on the developments underlying brand image and customer satisfaction that were provided utmost level of consideration. In an attempt to regain its market share, Tesco made substantial investments in click and collect services along with rebranding of Everyday Value aspect that further directed towards promoting brand communication and advertisement (Dahln, Lange Smith, 2010). In the perfect competitive market characterised by several firms competing for attaining desired targets, it is evident that there has been a significant rise in the demand of the people with products serving variety of needs at competitive rates. In this concern, the re-launch of loyalty programs play a vital role towards ensuring that the customers are abl e to maintain adequate level of sales standards (Christopher, Payne Ballantyne, 2013). Developments underlying discount in-store services along with a decline in the popularity of club cards certainly made Tescos activities focussed on introducing new schemes such as engaging with customers by way of advertisements through magazines that encompass information regarding latest products as well as services. Furthermore, Tesco has ensured that it is able to integrate CRM approach within the company in a reframed manner by way of ensuring that the customers are able to get in touch with the company and purchase the products as well as services, thereby facilitating effective relationship marketing. Moreover, an increased level of emphasis needs to be placed on development of an understanding regarding the Business-to-Business (B2B) and Business-to-Business (B2C) initiatives taken by Tesco (Varey, 2003). In order to maximise its relationship with the customers; Tesco has facilitated direct sales of its products via e-commerce website. Moreover, as part of its B2C market sit uation, Tesco has been propelling its CRM initiatives by the way of offering customers with access to a varied range of products and/or services via online modes that are further supported by various payment gateways. This can be further associated with the electronic relationships that enabled strengthening the relationship amid the company and the customers. Correspondingly, B2B is supported by channelizing the activities that perform by the suppliers, enhancing supply chain relationship with redefining the procedures of physical distribution and logistics amid the crucial ones (Shajahan, 2006). Application of Relationship Marketing Principles in Tesco Tesco, in the international business markets, is continuously growing in the form of expanding its business by adopting various strategies that are directed towards building superior relationship with the respective stakeholders. Consideration of the approach of strengthening the relationship with such stakeholders certainly led Tesco to generate greater level of value, thereby widening the opportunity towards developing overall profitability as well as productivity levels. Besides, it has been argued that in order to maintain and attain competitive position in the international domain, the company must strengthen its business relationship with the stakeholders (Gummesson, 2012; Godson, 2009). Tesco, while working in the international domain, pays utmost attention on an important fact of integrating the principles of relationship marketing in the working environment, facilitating the organisation to build a strong presence in the market. Payne and Ballantyne proposed the approach of Six Markets Model, which considers six different domains of markets (Freeman et al., 2010). Theoretically, each market domains in relation to the above stated model gets subdivided in such a way that it covers all the relevant stakeholder groups. Such market domains usually include supplier and alliance markets, customer markets, internal markets, influence markets referral markets and recruitment markets (Percy et al., 2010). Correspondingly, in the context of international business, Tesco with the approach of relationship marketing, has been able to the make its marketing presence by the ways of organising effective direct marketing campaigns and framing effective strategies that focus on developing customer retention and stakeholder satisfaction perspectives. It is strongly believed that Tesco, considering the approach of relationship marketing in its business operations, is able to direct its focus on valuing customers over enhancing the sale revenue as per the expectation level (Hassan Parves, 2013). As per the theoretical approach, the concept of relationship marketing is deemed to be quite dissimilar from the traditional form of marketing. The approach leads the organisations towards building and enhancing stakeholders value, thereby resulting into forming better and favourable communication. It has been often argued that in the current business environment with advancement in technologies and thei r roles in the business practices, the concept of relationship marketing is evolving as an integral approach to form effective communication with the stakeholders and likewise promote collaboration. The approach of Tescos relationship marketing includes the prospect of efforts to develop inbound marketing, enhancing Public Relationship (PR), social media communication and strengthen the online platform. Besides, the working of Tesco in the international markets with the approach of relationship marketing is evident to get highly developed with the reengineering of varied operational functions (Bollen Emes, 2008). In this regard, Tesco developed a cross-sectional team, which enables in smooth functioning of the organisational operations in a common direction and functionality. According to Little Marandi (2003), to develop relationship marketing approach, cross-functional team is required to be building with increased focus on collaboration factor. The principle approach of Tesco to develop relationship with its potential customers in the global environment is identified to ensure making frequent communication regarding its offerings by using the approach of direct mailing. With this concern, it can be affirmed that Tesco identified the approach of relationship marketing as a key strategy to retain its competitiveness in the international marketplaces. Justifiably, frequent communication with the customers will certainly allow the organisation to strengthen its loyalty and thus meet their individual needs and demands (Oly Ndubisi, 2007). By taking into concern the approach of relationship marketing, which Tesco uses while performing different operational functions, it has been quite clear that the company remains much conscious on understanding the customers needs and tries to adopt such strategies that help to suffice such needs. This is mainly being performed by offering information about the new offerings, deals as well as d iscounting offers to the customers through e-mails. Notably, one of the key approaches of relationship marketing, which Tesco introduced during the year 1995, was the loyalty card. This particular approach or principle evidently enabled the company business to strengthen its customer base to over 9.5 million (Gilbert, 2003). In accordance with the Six Markets Model, Tesco, in order to strengthen its competitive position in the market, place the customers as its centre point of focus and likewise develop effective strategies to optimise its relationship with the customers. The referral market of Tesco includes the potential customers who are highly satisfied with the offerings of the company and influenced their buying behaviours in a positive way by recommending to others (Mollah, 2014). Influenced markets of Tesco include competitors, regulatory bodies, government, consumer groups and regulatory bodies among others. The principle approach of the business to strengthen such relationship can be better understood from following the rules and the norms relating to business operations and environmental concerns. In addition, the recruitment markets of the business are deemed to be selection of potential employees with utmost consideration of external as well as internal approaches. The potential employees ar e recruited externally by using companys official website and internally through the promotion and rotation of job roles of the employees (Dibb, 2012). Similarly, Customer Loyalty Ladder of Tesco is also identified to be a key approach of strengthening the relationship with the customers. Tesco, with varied Integrated Marketing Communications method, has been successful in developing the approach of relationship marketing. One of the key approaches of loyalty programmes of Tesco is Tesco Clubcard, which consistently helped in adding value to the customers and likewise strengthening the prospect of relationship with the end users. This card gets scanned with every transaction and likewise information about the customers is being recorded in the database. The stored information of the customers is further being used to develop strong connection with the customers, influencing their buying at large (Rther, 2003). The Loyalty Ladder of Tesco has been depicted in the graphical form below for better understanding of the above stated context. Source: (Rther, 2003) Supplier and alliance markets of Tesco includes such suppliers that play the role of forming partnership with the organisation to supplement and fulfil customers demands. The relationship is developed with the involvement of the supplier groups in the decision-making procedure and promoting their views that help in providing quality products and/or services to the customers and raising the market share of the business. Lastly, the internal market of Tesco denotes strengthening human resource (HR) department of the organisation. Specially mentioning, the business highly focuses on developing effective strategies that empower mutual relationship amid the employees and the higher authorities, as an integral aspect of success (Black, 2014). Apparently, considerable importance of the business is given over the approach of cross culture aspects in the working environment, aiding the company to remain continuously engaged in delivering beneficial as well as quality products and/or services to its ultimate customers. Additionally, in the context of international business, Tesco observed to remain highly concerned with its conduct of operations in an ethical manner with maintaining diversity in the workforce (Winterman, 2013). Recommendations To overcome the difficulties and raising the competitiveness of the business in the international environment, the organisations need to become highly sensitive over the aspects of cultural differences and strengthening the relationship with the stakeholders. Apart from this, higher level of trust among the working groups as well as the communities is also equally important in order to foster the relationship with the stakeholders. With this concern, incorporating higher level of attention and minimising the conflicts in the internal environment could further assist in communicating effectively with different stakeholders attached with Tesco (Hougaard Bjerre, 2013). With regards to the approach of relationship marketing, it is highly been important that two-way communication is thus formed, developed and maintained by the help of accessing feedback mechanisms in the official website, developing e-newsletters, conducting customer surveys and/or refurbishing message boards. Besides, f actors including respect and proper communication with the workforce, communication pattern, values of group and community, respectfulness of culture and high importance over the personal factors of the customers, employees and other stakeholders of the business must be duly considered in the context of developing business relationship (Hennig-Thurau Hansen, 2013). For the organisations like, Tesco with respect to international business, it is important that they should endure the aspect of cultural differences and likewise gain immense success. Based on the perceptions of Sorce (2002), in order to build superior marketing relationship, enhancing the level of customer satisfaction is deemed to be highly important. Thus, in this regard, Tesco must pay utmost attention on delivering superior quality of products and/or services to retain its existence in the respective industry. Building favourable relationship with the existing customers will certainly help to create repeat purchases and likely improve responsiveness of other customers as well. Correspondingly, by developing a strong-shared knowledge in the organisational culture, mutual understanding, and negotiation with different stakeholders will also prove to be quite beneficial in developing strong marketing relationship (Grnroos, 2009). Spencer-Oatey (2013) reflected that motivating the internal workforce is identified to be the key approach with respect to managing the cross-cultural aspects and developing relationship and cooperation within Tesco. In this regard, it can be recommended that understanding the prevailing cultural differences in the context of international environment may foster the approach of relationship marketing by a certain level. Hanley Leahy (2009) further suggested that retail businesses like Tesco could enhance the above stated factor by ensuring high customers loyalty as well as inducement of club marketing programmes in the departmental stores(Hanley Leahy, 2009). Conclusions Based on the above analysis and discussion, it can be inferred that Tesco is one of the largest retailers operating in the international domain with high potentiality of growth. However, performing operations in the international arena as per the desired level is deemed to be one of the challenging tasks for the retail giants. Throughout the discussion, it can also be ascertained that the factor of relationship marketing has immense importance especially in performing international business efficiently, as different stakeholders of the businesses impose considerable impact on organisational success or failure. In the current scenario, with the continuous advancement in the technologies, the organisations considerably induce the approach of exceeding the level of expectations of the customers in order to develop long-term relationship with them. In this similar concern, Tesco is also noted to induce the approach of relationship marketing in order to retain its customers and increase t he level of customer satisfaction. Besides, Tesco strongly believe that inducing the approach of relationship marketing will help its business to explore new opportunities and form better personal relationship with the stakeholders, sufficing the requirements of the customers at large. Amongst several initiatives, Club Marketing Programmes is identified to be one of the key strategies, which helps in attracting new customer group. Nevertheless, the organisation, in order to develop effective relationship marketing approach, it can focus upon refurbishing the approach of cross-cultural management by considering the aspect of cultural differences. An assessment of the aforementioned discussion provides an understanding about the importance of the potential relationships existing within Tesco. It is worth mentioning that the above discussion further provided a comprehensive understanding about the opportunities and the threats facing Tesco and the way they influenced the internal as well as the external stakeholders. Correspondingly, due consideration was placed towards elaborating on the CRM approaches undertaken by Tesco towards ensuring that it is able to establish, compete and win the grocery retail markets in the UK, serving customers effectively. To be specific, the study further elaborated on the use of CRM strategies by Tesco in different marketing situations, along with highlighting the B2B and B2C initiatives taken by the company towards enhancing the level of customer satisfaction. References Bidgoli, H 2010,The Handbook of Technology Management, Supply Chain Management, Marketing and Advertising, and Global Management(Vol. 2), John Wiley Sons. Black, O 2014, The bottom line is Tesco's culture needs to change. Companies, viewed 10 January 2016, https://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/11141259/The-bottom-line-is-Tescos-culture-needs-to-change.html. Blythe, J 2012.CIM Coursebook Marketing Essentials, London, Routledge. Bollen, A. 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